{"id":17188,"date":"2023-09-25T08:09:16","date_gmt":"2023-09-25T06:09:16","guid":{"rendered":"https:\/\/soema.it\/daniela-invernati-il-segreto-di-soema-cura-e-ascolto-del-cliente-sin-da-subito\/"},"modified":"2024-08-08T14:50:23","modified_gmt":"2024-08-08T12:50:23","slug":"daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start","status":"publish","type":"post","link":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/","title":{"rendered":"Daniela Invernati: \u00abSoema&#8217;s secret? Care and listening to the customer right from the start\u00bb"},"content":{"rendered":"<p><strong>For the sales manager, success is the result of teamwork.<\/strong><\/p>\n<p>\u00abOperating inside and outside national borders requires interpersonal skills, knowledge of the single market and specific professional expertise.\u00bb<br \/>\nFor these reasons, for more than 27 years Soema has chosen to rely on the figure of Daniela Invernati. Her experience gained over time has allowed the company to work in countries such as the United States, Denmark, Spain, Serbia, UAE, Hong Kong, beside partners such as Carvart, Torring A \/S, Alshaya, BSC Colourliving.<\/p>\n<p><strong>Daniela, what is your role in the company and what do you daily do?<\/strong><\/p>\n<p>\u00abMy role is that of Sales Director and every day I take care of monitoring the sales trend, the evolution of the Italian and foreign markets, looking for new opportunities.\u00bb<\/p>\n<p><strong>Experience and competence are the guidelines that allowed Soema to become a point of reference in this industry even outside Italy. What are the other distinctive advantages that make Soema a well-known and appreciated brand on the foreign markets?<\/strong><\/p>\n<p>\u00abService and customer care from the first contact, as well as the customization of products according to their specific needs.\u00bb<\/p>\n<p><strong>What is Soema\u2019s positioning on the international market at the moment?<\/strong><\/p>\n<p>\u00abWe\u2019re talking about a medium-high range.\u00bb<\/p>\n<p><strong>What are the next targets on foreign markets?<\/strong><\/p>\n<p>\u00abEurope and the Middle East, where we would like to make ourselves known as commercial bathroom specialists, not only functional and technological, but also elegant.\u00bb<\/p>\n<p><strong>Let\u2019s talk about corporate culture. Soema exports Made in Italy artisan innovation around the world but what are the other values that, in your opinion, are particularly appreciated by foreign customers?<\/strong><\/p>\n<p>\u00abThe humanity and sense of belonging they perceive when they know us, finding a complete team at their disposal which, with efficient teamwork, manages to satisfy all their requests, even the most particular ones.\u00bb<\/p>\n<p><strong>For any information, we remind you that you can contact Daniela Invernati and the staff of the sales office, through our <a href=\"https:\/\/soema.it\/en\/contacts\/\">conctacts<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the sales manager, success is the result of teamwork. \u00abOperating inside and outside national borders requires interpersonal skills, knowledge of the single market and specific professional expertise.\u00bb For these reasons, for more than 27 years Soema has chosen to rely on the figure of Daniela Invernati. Her experience gained over time has allowed the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":9,"footnotes":""},"categories":[272],"tags":[],"visibility":[],"class_list":["post-17188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daniela Invernati: \u00abSoema&#039;s secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniela Invernati: \u00abSoema&#039;s secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology\" \/>\n<meta property=\"og:description\" content=\"For the sales manager, success is the result of teamwork. \u00abOperating inside and outside national borders requires interpersonal skills, knowledge of the single market and specific professional expertise.\u00bb For these reasons, for more than 27 years Soema has chosen to rely on the figure of Daniela Invernati. Her experience gained over time has allowed the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\" \/>\n<meta property=\"og:site_name\" content=\"Soema - Handcrafted Technology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOEMA.HT.ITA\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-25T06:09:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T12:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simone Barchiesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simone_quid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simone Barchiesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\"},\"author\":{\"name\":\"Simone Barchiesi\",\"@id\":\"https:\/\/soema.it\/en\/#\/schema\/person\/579daf3cbacaaef846aaef204bff313b\"},\"headline\":\"Daniela Invernati: \u00abSoema&#8217;s secret? Care and listening to the customer right from the start\u00bb\",\"datePublished\":\"2023-09-25T06:09:16+00:00\",\"dateModified\":\"2024-08-08T12:50:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\/\/soema.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\",\"url\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\",\"name\":\"Daniela Invernati: \u00abSoema's secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology\",\"isPartOf\":{\"@id\":\"https:\/\/soema.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg\",\"datePublished\":\"2023-09-25T06:09:16+00:00\",\"dateModified\":\"2024-08-08T12:50:23+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage\",\"url\":\"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg\",\"contentUrl\":\"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg\",\"width\":1600,\"height\":720,\"caption\":\"daniela invernati direzione commerciale soema\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soema.it\/en\/#website\",\"url\":\"https:\/\/soema.it\/en\/\",\"name\":\"Soema - Handcrafted Technology\",\"description\":\"Artigianato Tecnologico\",\"publisher\":{\"@id\":\"https:\/\/soema.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soema.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soema.it\/en\/#organization\",\"name\":\"Soema - Handcrafted Technology\",\"url\":\"https:\/\/soema.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soema.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/soema.it\/wp-content\/uploads\/2024\/09\/logo-soema.jpg\",\"contentUrl\":\"https:\/\/soema.it\/wp-content\/uploads\/2024\/09\/logo-soema.jpg\",\"width\":696,\"height\":696,\"caption\":\"Soema - Handcrafted Technology\"},\"image\":{\"@id\":\"https:\/\/soema.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SOEMA.HT.ITA\",\"https:\/\/www.instagram.com\/soema.international\/\",\"https:\/\/www.linkedin.com\/company\/soema-handcrafted-technology\/\",\"https:\/\/www.youtube.com\/@soematechnology\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/soema.it\/en\/#\/schema\/person\/579daf3cbacaaef846aaef204bff313b\",\"name\":\"Simone Barchiesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soema.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d6cfa686357e4fa6599db126edd39848118ebb64d9784cb4c8272d4215f4d87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d6cfa686357e4fa6599db126edd39848118ebb64d9784cb4c8272d4215f4d87?s=96&d=mm&r=g\",\"caption\":\"Simone Barchiesi\"},\"sameAs\":[\"https:\/\/quidadv.it\/\",\"https:\/\/x.com\/simone_quid\"],\"url\":\"https:\/\/soema.it\/en\/author\/simone_quid\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daniela Invernati: \u00abSoema's secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/","og_locale":"en_US","og_type":"article","og_title":"Daniela Invernati: \u00abSoema's secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology","og_description":"For the sales manager, success is the result of teamwork. \u00abOperating inside and outside national borders requires interpersonal skills, knowledge of the single market and specific professional expertise.\u00bb For these reasons, for more than 27 years Soema has chosen to rely on the figure of Daniela Invernati. Her experience gained over time has allowed the [&hellip;]","og_url":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/","og_site_name":"Soema - Handcrafted Technology","article_publisher":"https:\/\/www.facebook.com\/SOEMA.HT.ITA","article_published_time":"2023-09-25T06:09:16+00:00","article_modified_time":"2024-08-08T12:50:23+00:00","og_image":[{"width":1600,"height":720,"url":"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg","type":"image\/jpeg"}],"author":"Simone Barchiesi","twitter_card":"summary_large_image","twitter_creator":"@simone_quid","twitter_misc":{"Written by":"Simone Barchiesi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#article","isPartOf":{"@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/"},"author":{"name":"Simone Barchiesi","@id":"https:\/\/soema.it\/en\/#\/schema\/person\/579daf3cbacaaef846aaef204bff313b"},"headline":"Daniela Invernati: \u00abSoema&#8217;s secret? Care and listening to the customer right from the start\u00bb","datePublished":"2023-09-25T06:09:16+00:00","dateModified":"2024-08-08T12:50:23+00:00","mainEntityOfPage":{"@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/"},"wordCount":339,"publisher":{"@id":"https:\/\/soema.it\/en\/#organization"},"image":{"@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage"},"thumbnailUrl":"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg","articleSection":["Interviews"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/","url":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/","name":"Daniela Invernati: \u00abSoema's secret? Care and listening to the customer right from the start\u00bb - Soema - Handcrafted Technology","isPartOf":{"@id":"https:\/\/soema.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage"},"image":{"@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage"},"thumbnailUrl":"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg","datePublished":"2023-09-25T06:09:16+00:00","dateModified":"2024-08-08T12:50:23+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soema.it\/en\/daniela-invernati-soemas-secret-care-and-listening-to-the-customer-right-from-the-start\/#primaryimage","url":"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg","contentUrl":"https:\/\/soema.it\/wp-content\/uploads\/2022\/12\/blog_daniela_invernati_direz_commerciale_soema.jpg","width":1600,"height":720,"caption":"daniela invernati direzione commerciale soema"},{"@type":"WebSite","@id":"https:\/\/soema.it\/en\/#website","url":"https:\/\/soema.it\/en\/","name":"Soema - Handcrafted Technology","description":"Artigianato Tecnologico","publisher":{"@id":"https:\/\/soema.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soema.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/soema.it\/en\/#organization","name":"Soema - Handcrafted Technology","url":"https:\/\/soema.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soema.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/soema.it\/wp-content\/uploads\/2024\/09\/logo-soema.jpg","contentUrl":"https:\/\/soema.it\/wp-content\/uploads\/2024\/09\/logo-soema.jpg","width":696,"height":696,"caption":"Soema - Handcrafted Technology"},"image":{"@id":"https:\/\/soema.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SOEMA.HT.ITA","https:\/\/www.instagram.com\/soema.international\/","https:\/\/www.linkedin.com\/company\/soema-handcrafted-technology\/","https:\/\/www.youtube.com\/@soematechnology"]},{"@type":"Person","@id":"https:\/\/soema.it\/en\/#\/schema\/person\/579daf3cbacaaef846aaef204bff313b","name":"Simone Barchiesi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soema.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d6cfa686357e4fa6599db126edd39848118ebb64d9784cb4c8272d4215f4d87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d6cfa686357e4fa6599db126edd39848118ebb64d9784cb4c8272d4215f4d87?s=96&d=mm&r=g","caption":"Simone Barchiesi"},"sameAs":["https:\/\/quidadv.it\/","https:\/\/x.com\/simone_quid"],"url":"https:\/\/soema.it\/en\/author\/simone_quid\/"}]}},"_links":{"self":[{"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/posts\/17188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/comments?post=17188"}],"version-history":[{"count":0,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/posts\/17188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/media\/16002"}],"wp:attachment":[{"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/media?parent=17188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/categories?post=17188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/tags?post=17188"},{"taxonomy":"visibility","embeddable":true,"href":"https:\/\/soema.it\/en\/wp-json\/wp\/v2\/visibility?post=17188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}