Italiano
For the sales manager, success is the result of teamwork.
«Operating inside and outside national borders requires interpersonal skills, knowledge of the single market and specific professional expertise.»
For these reasons, for more than 27 years Soema has chosen to rely on the figure of Daniela Invernati. Her experience gained over time has allowed the company to work in countries such as the United States, Denmark, Spain, Serbia, UAE, Hong Kong, beside partners such as Carvart, Torring A /S, Alshaya, BSC Colourliving.
Daniela, what is your role in the company and what do you daily do?
«My role is that of Sales Director and every day I take care of monitoring the sales trend, the evolution of the Italian and foreign markets, looking for new opportunities.»
Experience and competence are the guidelines that allowed Soema to become a point of reference in this industry even outside Italy. What are the other distinctive advantages that make Soema a well-known and appreciated brand on the foreign markets?
«Service and customer care from the first contact, as well as the customization of products according to their specific needs.»
What is Soema’s positioning on the international market at the moment?
«We’re talking about a medium-high range.»
What are the next targets on foreign markets?
«Europe and the Middle East, where we would like to make ourselves known as commercial bathroom specialists, not only functional and technological, but also elegant.»
Let’s talk about corporate culture. Soema exports Made in Italy artisan innovation around the world but what are the other values that, in your opinion, are particularly appreciated by foreign customers?
«The humanity and sense of belonging they perceive when they know us, finding a complete team at their disposal which, with efficient teamwork, manages to satisfy all their requests, even the most particular ones.»
For any information, we remind you that you can contact Daniela Invernati and the staff of the sales office, through our conctacts.
